🔊 UPDATE:

ecoro selected as 1 of 10 startups in EIT Urban Mobility Scale-up 2025.

Reimagining Internal Logistics for the Automation Age

We help manufacturers eliminate their last manual bottleneck: pallet transport. With smart AGVs, zero-emission infrastructure, and a mission to connect automation islands, we’re building the future of factory freight — one facility at a time.

Our Mission: Zero Bottlenecks in Internal Freight

In the world’s most advanced factories, a hidden bottleneck remains:

Despite smart sensors, autonomous lines, and cutting-edge MES systems, palletized freight still moves the old way — by forklift, manual push, or legacy conveyors.

ecoro exists to eliminate that last manual link.

We design and deploy intelligent AGV transport systems that replace manual handling with scalable, zero-emission automation — reducing risk, cutting emissions, and unlocking the full power of internal logistics.

Our Vision: A Seamless, Safe, and Sustainable Supply Chain

We envision a world where palletized freight automation is as common as robotic arms. Where zero- emission freight systems quietly move goods between departments, floors, and buildings – making factories safer, faster, and more sustainable.

Automation shouldn’t stop at production. It should extend across your entire facility, connecting every automation island into one continuous, optimized flow.

And as technology advances, we believe it should progress in harmony with nature – creating space for people, communities, and the environment to thrive. From targeted on-site deployments to future large- scale freight networks, ecoro empowers businesses and enhances lives.

OUR STORY

Born from the world of industrial automation, ecoro was founded to solve a common pain point: even the most advanced factories still move pallets manually.

We built ecoro to close that gap — replacing forklifts and outdated conveyors with closed-loop AGV transport systems that deliver automated pallet transport, indoors and out.

The result? Zero-emission freight automation that scales with your site, connects automation islands, and eliminates the last manual bottleneck in internal logistics.

OUR TEAM

Built by Engineers, Logistics Experts, and Visionaries

We are a cross-functional team with roots in industrial design, controls engineering, automation integration, and logistics consulting. Our systems are shaped by real-world challenges, engineered for safety, and optimized for performance.

Daniel Daum
CEO
d.daum@ecoro-road.com

Christoph Tullius
CFO
c.tullius@ecoro-road.com

Rupert Cruise
CTO
r.cruise@ecoro-road.com

Philipp Scheler
CMO
p.scheler@ecoro-road.com

Lorenz Friemuth
Heads of Logistics
l.friemuth@ecoro-road.com

Jo-Ann Villaver
Head of Human Resources
j.villaver@ecoro-road.com

We are proud to contribute to the UN Sustainable Development Goals (SDGs)

We believe that automation should not only improve efficiency, but also protect people, the planet, and future generations.

Good Health and Well-being

Creating safer work environments by removing forklifts from high-trafic zones

Clean Water and Sanitation

Supporting clean production by reducing contamination risk from traditional freight equipment.

Industry, Innovation and Infrastructure

Modernizing factory logistics with advanced, scalable AGV technology.

Sustainable Cities and Communities

Designing freight systems that integrate seamlesly into urban and industrail planning.

Climate Action

Eliminating CO2 emissions in internal freight through fully electric, zero-emission transport systems.

Life on Lnad

Reducing industrial footprintand freeing up space for green areas around facilities.

“The Sustainable Development Goals (SDGs) icons are used with permission from th enited for informational purposes.”

Daniel - CEO/ Managing Director

Daniel is a builder of ideas, teams, and technologies. After a decade in construction, he swapped hard hats for industrial design, earning both his bachelor’s and master’s degrees in Japan with distinction. He led a SpaceX Hyperloop Pod team to a global top- four finish, built the innovation department at Daimler Trucks Asia, and has never met a challenge he didn’t want to solve. At ecoro, Daniel is steering the mission to make factory freight autonomous, emissions-free, and a genuine competitive advantage for manufacturers.

Christoph - CFO / Managing Director

Christoph understands that a good business isn’t just about moving numbers – it’s about moving in the right direction. Before co- founding ecoro, he streamlined production processes for global manufacturers and learned how to balance strategy with execution. Today, he makes sure ecoro’s growth is as lean and sustainable as the freight systems we deliver, keeping the business running as smoothly as our AGVS.

Rupert Cruise - CTO

Rupert has spent over three decades designing the electric machines and propulsion systems that power the world’s most ambitious transport projects. At Magway, he pushed the boundaries of linear motor technology for sustainable logistics, and when market shifts cut the project short, he walked away with something even more valuable – a deeper understanding of what makes innovation commercially succeed. Now at ecoro, Rupert is turning those lessons into action, building freight automation systems that are as practical as they are
groundbreaking.

Philipp - CMO

Philip knows how to make stories travel. From marketing for professional footballers to founding and successfully exiting his own startup, he’s learned how to connect the right message to the right audience – and get results. At ecoro, he’s crafting the narrative that puts internal freight automation on the radar of manufacturers across Europe, showing them how it can unlock safety, sustainability, and serious ROI.

Lorenz - Head of Logistics

Lorenz has spent over 15 years in the logistics world, from co-founding and scaling an e- commerce fulfillment company to leading complex supply chain operations. After successfully selling his company in 2021, he joined ecoro to take industrial factory logistics to the next level. He works directly with plant managers, logistics leaders, and planning teams to design automated freight systems that deliver measurable value – fast. His focus: CO-free, automated pallet transport that saves costs, improves flow, and sets a new industry standard.

Jo-Ann - Head of HR

Jo-Ann is as passionate about people as she is about progress. Before joining ecoro, she built her own coaching practice from the ground up and led high-impact pilot projects at Citigroup, launching new business lines and improving customer service. Now, she’s shaping the team that makes ecoro tick-finding the right talent, fostering a strong culture, and ensuring everyone has the tools to innovate. Outside of work, you might find her tending her garden, diving into health and wellness, or hiking on anew trail.

Your Estimated Cost savings with ecoro freight automation: